ATLANTA – The Atlanta Dream have finally unveiled their new jersey while also announcing that Inspire Brands would become their first-ever official jersey badge partner of the WNBA team.
Beginning with the 2020 season, Inspire’s brands will be featured on the upper-left shoulder of all editions of the Dream’s new jerseys. Inspire is a multi-brand restaurant company whose portfolio includes more than 11,100 Arby’s, Buffalo Wild Wings, SONIC Drive-In, Rusty Taco, and Jimmy John’s locations worldwide.
“For more than a decade, the Atlanta Dream has championed diversity and inclusion both on and off the basketball court. This partnership represents Inspire’s shared commitment to furthering those ideals in the Atlanta community and beyond,” said Paul Brown, Co-founder and Chief Executive Officer of Inspire said in a press release.
This falls in-line with their President and General Manager Chris Sienko’s thoughts as well.
“An Atlanta-based company, Inspire’s iconic brands are fan favorites across the country and they also share our vision of advancing women, as well as promoting diversity and inclusion,” Sienko said in a press release. “We are honored to enter the 2020 season with their support and look forward to proudly featuring Inspire Brands on our jerseys.”
The jersey gets a first glimpse of the new jersey during the WNBA Draft presented by State Farm on April, 17th on ESPN. The Dream is the No. 4 pick in the draft this season.