DAYTONA – The International Motorsports Association (IMSA) announced Thursday that Axalta has entered a multi-year agreement with IMSA.
The agreement officially makes Axalta an official partner of the IMSA WeatherTech SportsCar Championship.
“We are proud to be an official partner of IMSA,” said Joe McDougall, Axalta Executive Vice President and President Global Refinish and Europe, Middle East, and Africa (EMEA). “With its rich history and depth of manufacturers, IMSA is a natural fit for our motorsports program and we look forward to continuing to grow and leverage this partnership.”
IMSA Vice President, Marketing David Pettit says that Axalta has a long and sustained history with their involvement in motorsports and IMSA is pleased to welcome them as an official partner.
“IMSA provides a unique business-to-business opportunity for Axalta to be in front of our 17 manufacturers and to further their return on investment in motorsports,” Pettit said in a press release. “This partnership will serve to drive their business in the IMSA paddock, as well as to further elevate IMSA’s visibility and awareness among existing Axalta relationships.”