IMSA inks an agreement with Axalta

DAYTONA – The International Motorsports Association (IMSA) announced Thursday that Axalta has entered a multi-year agreement with IMSA.

The agreement officially makes Axalta an official partner of the IMSA WeatherTech SportsCar Championship.

“We are proud to be an official partner of IMSA,” said Joe McDougall, Axalta Executive Vice President and President Global Refinish and Europe, Middle East, and Africa (EMEA). “With its rich history and depth of manufacturers, IMSA is a natural fit for our motorsports program and we look forward to continuing to grow and leverage this partnership.”

IMSA Vice President, Marketing David Pettit says that Axalta has a long and sustained history with their involvement in motorsports and IMSA is pleased to welcome them as an official partner.

“IMSA provides a unique business-to-business opportunity for Axalta to be in front of our 17 manufacturers and to further their return on investment in motorsports,” Pettit said in a press release. “This partnership will serve to drive their business in the IMSA paddock, as well as to further elevate IMSA’s visibility and awareness among existing Axalta relationships.”

Written by Darius

Darius Goodman is an alumni of Martin Luther King Jr. High School in DeKalb County and a former piccolo/flute player for the MLK Marching Lions. Upon high school graduation in 2011, Goodman attended South Carolina State University on a band scholarship up until 2015 when he completed his Bachelors of Arts in Mass Communication with a concetration in Journalism. Once finished with his degree, Goodman then joined Beyond the Flag a FanSided site. From there, Goodman started his career with the Henry Herald/Clayton News Daily in 2016. Within a few years, he attained a few awards: including company wide social media awards and a Georgia Press Association Sports Coverage award. Now, while balancing Henry County, Goodman is reaching out to DeKalb County.

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