McCallister Precision Marketing to sponsor pole and hard charger awards in Thursday Thunder

Staff Report

HAMPTON – Atlanta Motor Speedway and McCallister Precision Marketing are teaming up once again for the 2020 season of Thursday Thunder.

Under the partnership, McCallister Precision Marketing will become the official marketing partner for the Legends and Bandolero racing series and the sponsor of the 2020 Legends Car and Bandolero Car Rookie of the Year awards presented at the Annual Champions Banquet. 

McCallister Precision Marketing will also up the ante for competitors on the tight, challenging ¼-mile Thunder Ring this summer by adding two awards for racers in all divisions of Thursday Thunder to pursue: the MPM Pole Award and the MPM Hard Charger Award.

The MPM Pole Award will go to the drivers who set the fastest lap in qualifying for their division each night. The MPM Hard Charger Award will be earned by the drivers who gain the most positions in their feature races. Both sets of accomplishments will be recognized during Atlanta Motor Speedway’s live streams of Thursday Thunder events. 

“We’re honored to be partnering with Atlanta Motor Speedway for Thursday Thunder again this year,” said McCallister Precision Marketing founder Tonya McCallister. “Series like Thursday Thunder are the proving ground for the future stars of racing and that lines up perfectly with our company goals. I’m looking forward to seeing all the talented young racers battle for the Rookie of the Year awards throughout the season.”

McCallister Precision Marketing focuses on assisting up-and-coming race car drivers with career advancement and promotion. McCallister Precision Marketing helps drivers build confidence in front of and behind the camera, giving them the tools they need to advance to the next level. The company also provides companies with a strategic plan for their sales, marketing and promotional needs. 

McCallister Precision Marketing represents drivers in all multiple forms of motorsports, including Legends, and helps them make the transition to the next level of motorsports. 
They believe in building positive relationships with clients so that they may provide them with the most professional, yet personal guidance they need, in order to achieve their racing goals. Their clients include race car drivers, race team owners, companies and racing series.

Atlanta Motor Speedway Legends Director Ken Ragan says McCallister Precision Marketing’s partnership with the program will add to the excitement of this summer’s racing.

“Our Thunder Ring is a place for new drivers to cut their teeth and for experienced racers to prove their mettle,” said Ragan. “McCallister Precision Marketing’s partnership will add even more incentive for our competitors to perform at their best and I can’t wait to see the results.”

Atlanta Motor Speedway’s Thursday Thunder Legends Series continues with Round 4 on Thursday, July 9. All of the action can be seen live for free on Atlanta Motor Speedway’s Facebook page.

Written by Darius

Darius Goodman is an alumni of Martin Luther King Jr. High School in DeKalb County and a former piccolo/flute player for the MLK Marching Lions. Upon high school graduation in 2011, Goodman attended South Carolina State University on a band scholarship up until 2015 when he completed his Bachelors of Arts in Mass Communication with a concetration in Journalism. Once finished with his degree, Goodman then joined Beyond the Flag a FanSided site. From there, Goodman started his career with the Henry Herald/Clayton News Daily in 2016. Within a few years, he attained a few awards: including company wide social media awards and a Georgia Press Association Sports Coverage award. Now, while balancing Henry County, Goodman is reaching out to DeKalb County.

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